Some models will be sold under the name Dodge Fiat in Europe

Some models will be sold under the name Dodge Fiat in Europe

Mass-market models from Dodge will be sold in Europe under the Fiat logo. Muscle-car sites Challenger and Charger will be exceptions to this Regular, these will continue to wear the Dodge logo.

Sergio Marchionne, Fiat-Chrysler alliance's president, announced that some models are sold under the name Dodge Fiat in Europe. Thus, the distribution costs of the Dodge will be amortized by using the existing Fiat and their models could be sold more easily thanks to the Italian brand. On the other hand, muscle-car of the legendary sites of the Dodge will continue to be sold under the name American manufacturer.

Reason for sale of Challenger and Charger models like the Dodge brand is simple - the public is already familiar with them under the logo and they are, by definition, American models. Face lift Journey sites and Nitro models will be marketed in Europe under the name Fiat, and they are expected to appear on the market in 2011.

Lancia models will be sold under the name Chrysler in Europe. Ypsilon future will be subject to this procedure, along with Delta. The two models will be sold as the Lancia logo only in Italy. Change the brand under which they are sold Ypsilanti and Delta is very important for Lance, because 90% of brand sales are represented by two models.

Image of Some models will be sold under the name Dodge Fiat in Europe

You may also be interested in . . .

Fiat does not reach the Dodge Challenger

Fiat does not reach the Dodge Challenger The Italian group said it will not alter the identity of muscle-car sites and Dodge Challenger. They will not escape but the Fiat logo and Nitro...

Lancia Delta with Chrysler logo was presented at Detroit

Lancia Delta with Chrysler logo was presented at Detroit Chrysler stand in Detroit presented a special version of Lancia Delta, which bears the logo of the American manufacturer. As you know, Fiat-...

Marchionne: Chrysler and Lancia for merge by year's end

Marchionne: Chrysler and Lancia for merge by year's end Merger between Lancia and Chrysler will take place later this year, and the American brand will disappear from the market in Europe, while its...

Fiat and Chrysler wants to sell 4 million cars in 2011

Fiat and Chrysler wants to sell 4 million cars in 2011 Fiat and Chrysler hopes to sell over four million vehicles worldwide in 2011 Fiat the beginning of the year with optimism and sets its...

Fiat 500 will be produced in Mexico

Fiat 500 will be produced in Mexico American version of Fiat's 500 will be produced at Chrysler plant in Toluca. Maximum production capacity of this plant is 130,000 units per year...

New Lancia Ypsilon Presents!

New Lancia Ypsilon Presents! Lancia has released the first official pictures and information on the new Ypsilon. The new model will be sold in certain markets under the...

Presents a version of Chrysler's electric Fiat 500 in Detroit

Presents a version of Chrysler's electric Fiat 500 in Detroit Fiat 500 electric version will be submitted to the International Auto Show in Detroit in the Chrysler booth. Along with it will be this entire...