Some models will be sold under the name Dodge Fiat in Europe
Mass-market models from Dodge will be sold in Europe under the Fiat logo. Muscle-car sites Challenger and Charger will be exceptions to this Regular, these will continue to wear the Dodge logo.
Sergio Marchionne, Fiat-Chrysler alliance's president, announced that some models are sold under the name Dodge Fiat in Europe. Thus, the distribution costs of the Dodge will be amortized by using the existing Fiat and their models could be sold more easily thanks to the Italian brand. On the other hand, muscle-car of the legendary sites of the Dodge will continue to be sold under the name American manufacturer.
Reason for sale of Challenger and Charger models like the Dodge brand is simple - the public is already familiar with them under the logo and they are, by definition, American models. Face lift Journey sites and Nitro models will be marketed in Europe under the name Fiat, and they are expected to appear on the market in 2011.
Lancia models will be sold under the name Chrysler in Europe. Ypsilon future will be subject to this procedure, along with Delta. The two models will be sold as the Lancia logo only in Italy. Change the brand under which they are sold Ypsilanti and Delta is very important for Lance, because 90% of brand sales are represented by two models.