It's hard to women, the choice of car!
A study on the U.S. market by Auto Pacific and taken over by Forbes among the most successful models in men include the Ford F-350 Dodge Ram, owned 93% and 89% of those surveyed. It seems that preferences are determined by a combination of marketing and overall design. Thus, running ads during the games, along with certain characteristics "male" of these models, attract men.
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Brands like Hummer Dodge Porsche and GMC are men's favorites, while the models produced by Saturn, Honda, Volkswagen and Hyundai meet woman's votes. Approximately 65% of Volkswagen Beetle convertible buyers are women, the model is successful, despite the 5-cylinder engine version is already producing nearly 10 years. Interestingly, although New Beetle is preferred by women, initially aimed not necessarily Volkswagen segment. A few years after its launch, the German manufacturer has responded to this preference, the emergence of new colors, "female".
As one possible conclusion from Auto Pacific recall the failures of the producers tried to launch special models for women or men, and that it is possible for women to buy a car "for men", which is not true in reverse . The most famous failure in this model remains Dodge La Femme 1950 (photo), which will trim pink roses, was equipped with. Purse, umbrella, lipstick holders, raincoat (all graded), and was painted a special shade of pink. It was produced just three years ... and has sold 2,500 copies.
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