FIAT -- Chrysler, An alliance that appears in times of crisis
While Fiat desperately needed an ally to survive the current difficult context of the automotive industry, Chrysler barely avoided bankruptcy and was in search of economic tehnlogii. Here is how the alliance was born, in which over 35% of Fiat Chrysler, with the option to increase stake to 55%, a media alliance that categorizes as one made in desperation.
As is known, Chrysler survived thanks to the aid of 4 billion received from the U.S. government. If until March to prove he can become more efficient - and the alliance with Fiat could weigh heavily in this respect - the company Chrysler could receive a new tranche of aid, the $ 3 billion. Situated in a situation better than Chrysler, The Italian manufacturer will make the contribution by retooling a factory Chrysler. There would be taken FIAT models produced for the U.S. market. As sales volume, the two companies are relatively close: Chrysler has sold about 2 million units in 2008; most U.S. and Fiat sold 2.5 million, mostly in Europe.
UPDATE: During the day today, Italian newspapers have published information that is considering a new alliance between Fiat -- Chrysler and PSA (Peugeot - Citroen). Alliance would boost the group thus formed third place in the world, in volume production, after General Motors and Toyota.