Daimler: "I could not support without Nissan Smart"
Daimler AG chief says the agreement signed yesterday with Renault-Nissan is the only way that Smart could survive on the market.
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Dieter Zetsche, chairman of Daimler, said yesterday a partnership with Renault-Nissan alliance has made a big well represented brand Smart subcompact range. According to Board President Daimler, the German company could afford not smart individual grant project, working with virtually assuring the future of Franco-Japanese brand range.
'By this we do future collaboration Smart, who would otherwise have been questioned. Moreover, the first phase we plan to continue to seek a partner to develop a series of engines four cylinders, but that we signed with Renault-Nissan has solved the problem practically "Says Dieter Zetche.
Germany also announced in a press conference yesterday that Daimler will take care to keep 'grounded' collaboration with Nissan, so to repeat without risking errors that led to breaking the former Daimler Chrysler alliance.
"Unlike what happened with Chrysler, in collaboration with Renault and Nissan we will focus more on economy and the costs of development projects cars than the control entities of the project. Relationship with Chrysler was a perfect marriage, but did not finish in heaven. This time we start on the ground and remain grounded "Said Zetsche.
In 1998, when Daimler bought Chrysler, Dieter Zetsche was sales director of Daimler-Benz AG. President of that time, Jurgen Schrempp, oversaw the purchase of the third U.S. manufacturer as volume a business that at one time tried to absorb and Mitsubishi. But business was a failure: in the nine years that followed, Daimler Chrysler has lost 12.6 billion dollars of market value, the BMW group doubled during the same period.
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