Daimler Chrysler brings Dodge brand in Europe

Daimler Chrysler brings Dodge brand in Europe

Daimler Chrysler will begin next month with the Dodge Caliber assault European market, a model that will compete in the crowded segment of the continental market at the compactelor (C), where big players are the Volkswagen Golf and Opel Astra. Although Dodge is more than half of sales volume Chrysler in the U.S., with 7% of the market, the mark likely to have a big problem in Europe, and also highlighted by the Director of International Marketing Chrysler Thomas Haunch - is practically unknown in European motorists. Chrysler believes, however, there are potential buyers for this car. Dodge Caliber is a 5-door model with a design like compact sport wagon, with price range between 13,000 and 18,000 Euros before taxes. Selling Dodge in Europe will rely on networks and Mercedes-Benz Chrysler existing.

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