Daimler Chrysler brings Dodge brand in Europe
Daimler Chrysler will begin next month with the Dodge Caliber assault European market, a model that will compete in the crowded segment of the continental market at the compactelor (C), where big players are the Volkswagen Golf and Opel Astra. Although Dodge is more than half of sales volume Chrysler in the U.S., with 7% of the market, the mark likely to have a big problem in Europe, and also highlighted by the Director of International Marketing Chrysler Thomas Haunch - is practically unknown in European motorists. Chrysler believes, however, there are potential buyers for this car. Dodge Caliber is a 5-door model with a design like compact sport wagon, with price range between 13,000 and 18,000 Euros before taxes. Selling Dodge in Europe will rely on networks and Mercedes-Benz Chrysler existing.
Advertisements
You may also be interested in . . .
Toyota, the best-selling car brand in U.S. market
Hierarchy marks on the U.S. market has undergone major changes in 2008, Toyota moving 3rd on first, with 1.84 million units sold, ahead of... Some models will be sold under the name Dodge Fiat in Europe
Mass-market models from Dodge will be sold in Europe under the Fiat logo. Muscle-car sites Challenger and Charger will be exceptions to this... Daimler Chrysler officially announced the entry into Romania
Daimler Chrysler AG and business partner, organization Ion Tiriac, has signed an agreement to form a joint venture that will handle sales and... Marchionne: Chrysler and Lancia for merge by year's end
Merger between Lancia and Chrysler will take place later this year, and the American brand will disappear from the market in Europe, while its... Alfa Romeo returns to the U.S. market in 2012
Sergio Marchionne said Alfa Romeo will return to the U.S. market in 24 months, and helped the partnership with Chrysler.
Future brand Alfa... Daimler: "I could not support without Nissan Smart"
Daimler AG chief says the agreement signed yesterday with Renault-Nissan is the only way that Smart could survive on the market.
Dieter Zetsche... All European news in the new newsletter Eurotax Glass
Auto News.ro presents a new edition of the newsletter Eurotax Glass's a guide to all news provided regularly to appear on European car market....