Chrysler cut in raw
After separation from Daimler, the American group Chrysler must continue his journey alone. Unfortunately, the group is too dependent suprasaturata American market, which is why you have to focus and to the international. Chrysler 5250 include a network of dealers, 46 factories, more than 2.7 million units sold per year and many updates scheduled for production. To establish a successful strategy, Robert Nardelli and vice chairman Tom LaSorda have used the services of James Press, came from the Toyota USA, which had been entrusted sales, marketing and new products. Press has the difficult task of finding the miracle products, able to seduce both North American customers, as well as on the European, demanding about the quality of finishes, so neglected until now by American manufacturers.
Advertisements
Chrysler promises to correct the shortcomings related to finishing, since the facelift version of 300 C and with future models Voyager and Cherokee (the latter, the Jeep). Meanwhile, the U.S. group sees need to slash production, leading to suppression of over 10,000 jobs next year at five plants in North America. This comes after the reduction announced earlier this year and which requires the abolition of 13,000 jobs. It will give also the four models whose sales are weak - Dodge Magnum (sedan), PT Cruiser (convertible) Chrysler Pacifica (crossover) and Chrysler Crossfire (convertible, photo).
You may also be interested in . . .
While Toyota madam, the U.S. auto industry is close to collapse
Problems American auto industry continued, Chrysler Group announced the disposal of over 13 thousand employees. Issue Chrysler Group come in the... Recovery Plan Chrysler
Director General Sergio Marchionne recently presented for the first time since received an infusion of 12 billion dollars of public funds, the... Fiat 500 will be produced in Mexico
American version of Fiat's 500 will be produced at Chrysler plant in Toluca. Maximum production capacity of this plant is 130,000 units per year... American car dealers, hurt by financial crisis
According to analyst’s estimates, 3,800 U.S. auto dealers will be forced to close gates, to keep average deliveries per point of sale in 2009,... Chrysler 300 changes its factory
Chrysler announced increased production model Chrysler 300, the factory in Brampton, Ontario, Canada, and the production of 27,000 units per... Bleak picture of the global auto industry
The effects of the global crisis can be found in the auto industry, where I come more and more negative news. In the following reviews the... Marchionne: Chrysler and Lancia for merge by year's end
Merger between Lancia and Chrysler will take place later this year, and the American brand will disappear from the market in Europe, while its...